Australia’s first home loan platform that leverages advanced technology to simplify and streamline the home loan process for customers, matching them with the best available rates and lender.
The Challenge
The home buying loan process can be a daunting experience for many. Manual processes through traditional formats is time staking, costly and leaves plenty of room for human errors.
Through Lendi’s online platform, customers are able to shop and compare lender rates, upload required documents, and submit their home loan application after instant approval.
In addition to the customer platform, Lendi’s broker platform is used to assist the customer through out the application process, while providing them the tools needed to do so.
Process Highlights
Work closely with stakeholders, engineering and product teams on product roadmap and product execution.
User interviews and research, help to drive product direction.
User flows to establish proper architecture. Wireframes for rapid prototyping and user testing.
Gather research through cross team collaborative workshops.
Work with temporary restraints of a dysfunctional design system.
Role & Responsibilities
Work across three teams; Design, Marketing, and Design Operations.
Primary UX/UI designer to oversee the fundamental customer and employee platform experience.
Lead and mentor junior designers.
Simplified, refined, and currently building a new design system, instilling usage proper guidelines, addressing accessibility and branding enhancements.
Work closely with stakeholders, product managers, product specialist and engineer teams.
Iterating on feedback
Broker Portal
The Outcome
Instilling a new design system has greatly enhanced the user experience and elevated the visual design across the platform, eliminating many inconsistencies and greatly improving the user flow and time to complete a task.
With the transition of rebuilding platforms on a new robust and flexible backend architecture, we are able to iterate faster on designs and A/B test new product features or flows to quickly gain feedback.
Key Discovery Points
Reducing the number of screens by creating a “build as you go” experience, clustering related information, helps to maintain focus and feels like a shorter experience.
A clear sense of progress and providing more contextual information, builds trust and sets clear expectations in the forefront.
Using simpler UX patterns, can increase the speed with a user can complete a task.
A faster backend allows for quicker page loading and data return with less customer drop off.
Through increasing the efficiency of the acquisition flows, by enhancing the user experience, there has been a significant improvement of customer success and application completion, exceeding our original targets.
Where they started.
Next Steps
Continue to build out the design system based on new guidelines, principles, and accessibility.
Transition designs into new architecture as they are roadmapped
Explore, iterate, and test new elevated design work with enriched experience.
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