Problem Description

In a video-centric world, numerous organizations face challenges in keeping pace, often lacking the necessary resources or team members. Producing high-quality videos for marketing or internal communications can be both expensive and time-consuming, mainly due to the editing process and the need for iterative revisions. Requests frequently arise from leadership or unexpected sources with extremely tight deadlines.

Why Does This Happen?

• Internal teams don’t always have the knowledge or a specialist and require a bit more hand holding and education.

• The creative journey is very collaborative and the tools used need to support that process.

• Not having the proper resources within the internal teams to execute the creative needs.

• Often many stakeholders involved in the approval process and that can slow down the final execution.

Solution

Offer tools and educational resources that facilitate the organic creative journey and promote open collaboration. Creating a range of diverse products allows users to customize solutions to align with their specific business requirements and resources they have available. By enhancing the creative workflow and streamlining the project management, we can aim to minimize iterative exchanges, ultimately boosting productivity.

What can we do

• Reduce the time it takes to produce a final video by improving the creative brief process.

• Provide tools and features that thrive on collaboration.

• Improve the way videos are stored and organized so that users are not overwhelmed managing.

• Increase confidence and empower our users by providing proper education and support.

As the lead product designer for Shootsta, I led the redesign for the original platform, elevating the design and user experience. I also worked closely with the founders on developing new products and bringing their visions to life.

Being a start up environment, the team was not well aware exactly the role of the design team and their process. I spent a significant amount of time establishing process and educating the cross functional and leadership team members on the importance of the design process.

What was I responsible for?

• Designing end to end user flows, wireframes and delivering high fidelity designs

• Provide high fidelity prototypes used in research sessions to gather user feedback

• Conduct user research studies

• Collaborate directly with Head of Product and Head of Engineering on strategy and feature parody

• Advocate and educate team on design

1. Ideation

• Most clients do not reach out to Shootsta during the Ideation stage

• All clients enjoy the ideation process particularly the creative process and making strategic

  objectives

• Depending on their role - many clients ideate a campaign first then think of where a video and Shootsta can fit into this campaign

2. Planning

• All clients know and understand how important planning is with all considering key objectives and the why of creating a video

• Only a handful of clients use the video planning template while some have created their own

• Multiple key contacts act as the video creators for their whole organisations - this usually means there are multiple stakeholders involved in the planning stage

3. Submission & Production

• Following training clients say it ranged from 2-3 shoots to 3 months before they felt confident filming

• Multiple clients have requested an inspirations library or ideation page of client examples

• The Add-on options are very convenient when trying to set expectations to new users/stakeholders.

• Some clients give directions on deadlines to Editors so they know what can be prioritised. This often helps build the relationship and trust between the client and editing team

4. Approvals & Sharing

• On average clients are aiming to have the process of creating a video from ideation to completion ranging from 1-3 weeks.

• Success Metrics remained similar across all clients this included: Engagement - both internal and external, Views/length of views, Comments, Shares, Trending - internal comms, Views to website

• Share Platforms include: Intranet - yamma, teams, Social media platforms - Linkedin, Facebook, Instagram

 Shootsta Pro is a subscription based core platform that empowers users to create, on-brand video content. Shootsta provides the technology, equipment, education, and professional editing services. Additional features can be added to your subscription a la carte.

Shootsta Fuse allows users to combine video and audio from a group call into a singular, branded video with in app editing tools.

Shootsta Cast is a screen recording widget app that allows you to record your video and use drawing tools to highlight or draw on the screen, all captured with Cast.