Extending the life of consumer goods by providing a trade-in and re-sale service offering to companies, growing their consumer loyalty and relationships.

The Challenge

Reduce the global impacts of brands, by expanding the product life cycle, and creating a more sustainable ecosystem.

With today’s mass consumerism, the environmental impact on our earth’s resources and carbon footprint is extreme and continues to grow. Brands have the opportunity to expand their product life cycle and retain a greater customer base.

Yerdle makes it easy for brands to buy back and resell used items by providing technology and logistics to develop white-label resale programs.

How Might We

How might we separate the items from the main brand with new items and make it clear that these items are actually used?

How might we merchandise used clothes that may highlight their uniqueness or imperfections?

How might we build trust with the consumer in purchasing a used item only seen online,with each brand having their own needs.

Role & Responsibilities

Lead Product Designer across multiple e-commerce sites, and warehouse operations tools.
Established a workflow for more efficient incoming product
Creative director for product photography and brand standards.

Process Highlights

Joined the founding team of 6 as the first creative and designer.
Maintained collaborative relationships with outside brand stakeholders and internal design team.
Increased logistical warehouse efficiency and operations.

Product photography and inventory check in

The Outcome

Each brand had their own goal for aesthetics and the story they wanted to tell. How the product was photographed was important to maintain brand integrity, yet not be confused it was in fact used products the consumer was buying, not new. Logistically, how the product moved through the warehouse was the same across brands

Patagonia has been a leader in the resale and reuse market for a number of years. As in eco-conscious company they always have the planet in mind. They began expanding their reach for repairing goods with a traveling van that went across the country, where consumers could bring their clothing in and have repairs. Patagonia collected stories of adventures from their customers and used that to weave into their marketing, and sharing those stories with others.

REI started off with a focus just on softer products. They now sell everything from boots, bicycle equipment to tents, and everything in between.

Eileen Fisher was probably one of the more challenging product to work with because of the flow nature of the pieces did not always translate well to a flat lay approach. Yerdle did not have live models to work with to proper show up the clothing. I worked closely with the Eileen Fisher creative team in establishing a layout that fit the vision they were looking for.

Where Yerdle is at today

Yerdle has since rebranded to Trove. As they continue to power the trade-in and re-sale ecosystem, they now have over 12 additional partners, including Levi’s, Lululemon, Allbirds and more. They have expanded their product range from softgoods to shoes and camping gear. Trove is leading the industry in the $100B global expansion of the re-sale economy (2022), continuing to increase over the rate of overall commerce.