The Challenge

Deliver quality insights of an individuals activity and sleep in a simple and easy to digest application.

Motiv was a start up in San Francisco, with the focus of an innovative wearable product, delivering a better way to measure your health, fitness and sleep, a full functional fitness smart ring.  With the belief you shouldn't have to choose between style, functionality and comfort, its truly a 24/7 wearable device. 

Process Highlights

• Product feature ideation and brainstorming.

• Brand development of the entire look, feel, and experience.

• Personas, journey map creation.

• Market research and product testing.

• User testing of both hardware and mobile app.

Role & Responsibilities

• First employee hired along 5 co-founders to kick off the mobile app design.

• Lead designer for the entire user experience.

• Assisted in developing the brand, values, and direction.

• Mentored and led junior designers.

• Led the ring sizing research and testing through prototypes.

The Outcome

PAST ME. PRESENT ME. FUTURE ME

Through a process of stripping back the user experience and revisiting the collected research, we simplified the experience to match the commonality in how people view their health journey. Where I have come from, where am I today, and where am I going, what are my goals.

*Final visual skin by external consultancy.

Key Discovery Points

• Steps are irrelevant, it’s the minutes a day you spend active, reaching a certain heart heart that matters most.

• In order to gain the most accurate data, the proper ring size is very important.

• Many individuals think of their fitness routines over the course of a week.

• Allowing flexible goals eases the pressure and disappointment.

• The average user does not spend a lot of time analyzing their data from a wearable device.